BC Insta_Tees is About Design
I know there are a lot of custom t-shirt companies out there. Honestly, it’s not that hard of an industry to get into. You really don’t even have to be an artist. All you need is the equipment, and an understanding of how the processes work. Then you can stamp out the desired design and get your client what they ordered.
We’re Not Knocking the Business
I understand that sometimes people just need what they ordered, be it team uniforms, company shirts, fundraising tees, etc. Little time is spent on the designing of the product because it is just a means to an end. But something gets lost when business is conducted this way. There’s no joy in it. No great expectations and definitely no pride in the work being done. It simply becomes a transaction, not unlike going to the bank.
We Believe in T-shirt DESIGN
Custom t-shirt design is an art. Taking someone’s idea and creating a visual representation on a canvas, aka t-shirt, is a unique and personal process. We strive to walk our client through the design process and co-create a design we can both be proud of. Our goal is to enlighten and educate, thereby making design a little less scary.
Enlightenment Starts With Education
We will prove to each individual that design is innate. We believe that every individual naturally has the aptitude for designing and it’s our responsibility to uncover it. The average person does not immediately embrace designing because they have a pre-existing negative artistic self-image. Past experiences or failures now cause an instant dismissal of their ability to design.
But they fail to realize that design is actually an integral part of their every day life.
- Choosing outfits
- Decorating a room
- Planning an addition to the house
- Reorganizing the closet
All are forms of design that many have developed a level of comfort with over time. Continually being exposed to specific design processes has increased their ability and erased their self-doubt.
Our education process begins with addressing the elephant in the room…doubt. We ask questions like:
- Where do these feelings stem from?
- Are you being unnecessarily harsh on yourself?
- Have you ever tried to break down the design process?
- How do you expect to perfect design without any sort of foundation?
Then we facilitate the discovery process. We encourage the individual to find examples that they consider “good” design and discuss the feelings that the example provokes.
- Why did you pick this?
- What do you think the artist was trying to portray?
- What are your favorite aspects?
At this point we can create a tailored design experience for our client revolving around their project. The examples provided by the client act as a guide to help ease the transition into designing. Rather than jump right into designing, our process keeps the client involved and providing input. In our experience, this minimizes problems such as:
- Conflicting design details
- Continuous changes to design
- Dissatisfaction with the finished product
Most importantly, our Design Process allows clients to become comfortable with and enjoy design. Therefore as clients undertake additional projects, their skill level will increase dramatically and shorten the learning curve.
Our Final Thought
Fashion is a feeling. Incorporating design into personal fashion is no small feat but definitely worthwhile. There is no correct way to design. In fact, the best way to go about designing is to do what feels right. As time goes on styles will change, but the feelings evoked will be continuous. Personal design will showcase the transformation and BC Insta_Tees is proud to be a part of that evolution.