Share Your Vision Effectively
Entrepreneurs have the unique ability to take their infant business idea and visualize the enormous multinational corporation it will become. They have a mental blueprint of the entire company from logistics to customer service to marketing and sales. In fact, the future of the business is so vivid and real to the founder that they sometimes have trouble relaying that information to others. And in order to get people interested in your business, it is your duty to enthrall and enlighten them. The following guidelines will help you share your vision effectively with whomever you please.
Pretend People Are Stupid
The best way to make sure you are making headway is to assume people have no idea what you are talking about. Not that they actually aren’t as smart as you. But when it comes to your idea, your company, your processes and your vision, no one gets it the way you do. How can they? You are a product of your life experiences, you have your own perspective on things and you created the company. Everyone else is in the dark. Don’t expect people to know what your company does, how it works, its mission, values, policies, and so on. You need to make these things unequivocally clear, the simpler the better. If you can depict your business with a quick catchphrase, do so. For example, which of the following piques your interest best? “We are the leading company integrating smartphone technology and robotics engineering”, or, “we create smartphone robots”.
Sweat the Small Stuff
It can be easy to skip past the “obvious” or “unimportant” details when discussing your vision. Naturally you want to get to the meat and potatoes of your business. But don’t be so quick to put the finer points on the back burner. They build your credibility in the eyes of others by reinforcing that you know the ins and outs of your company. Talk about how you source your materials, where the idea came from, lead times, outsourcing, marketing plans, the future, etc. The more information the better for the audience, (within reason) as it shows that you are being forthcoming in all aspects of your business. Potential customers, partners and investors can all rest easy knowing where you and they stand.
Rather than jumping all over the place and highlighting what you think are the most important aspects of your company, stick to a step-by-step rundown. The story of your company is like any other. There is a clear-cut sequence of events that tells it best. Make sure you set the scene with where the idea for your company came from and why it is important. Then introduce any important characters and events that have shaped the company. This can include pivots, overall strategy, new hires, investors and epiphanies. After the background is established discuss what the climax of your company story will be and your plan to get there. If you have a multistage plan then be sure to unveil the key circumstances surrounding it.
Speak Their Language
To make sure you truly connect with your target, you need to cater the conversation to them. It is best to use a “what’s in it for them” mindset. Customers like to know what they have to gain by using your service. Explicitly tell them how good your product is or how you envision upgrading the website to enhance their experience. Mention new features and upgrades to get their attention. Potential partners need to know how partnering with you will help their company. You can highlight other strategic partnerships you have and express how those companies have faired. Statistics and/or graphs can help get your point across in a quick and simple manner. Investors are inherently focused on the bottom line, how much revenue, how fast and for how long. Key metrics will help ease their concerns. Cost of customer acquisition, customer retention and profit margin are all important information for this crowd.
Although your overall message should be the same, the delivery differs according to the situation. In the end, to effectively share your vision and get people to understand your business, it is up to you to paint the correct picture. The aforementioned tips can help you successfully share your vision.